As the founder of one of the country’s most prominent
entertainment P.R. firms, LCO-Levine Communications Office, Inc.
www.LCOonline.com, Michael Levine has been called by U.S.A
Today, “One of Hollywood’s brightest and most
respected executives.” Mr. Levine founded LCO in 1983 and
held the position of President for 22 years. He continues to
serve with the title of Founder and has recently resumed the
role of President.
His firm has represented hundreds and hundreds of prominent,
A-List celebrities, including Michael Jackson, Barbra Streisand,
Charlton Heston, Nancy Kerrigan, Demi Moore, Michael Fox, Sandra
Bullock, David Bowie, Prince, Kareem Abdul-Jabbar, Jon Voight,
Fleetwood Mac, Cameron Diaz, Bill O'Reilly, Dave Chappelle, John
Stewart, Suzanne Somers, George Carlin, Sandra Bernhard, and a
whole host of others. In addition, his company LCO has
represented 57 Academy Award Winners. In addition to that,
Michael Levine has given non paid media counsel to three U.S.
Presidents, of both political parties including Ronald Reagan,
Bush Sr., and Bill Clinton.
MEDIA EXPERT: Regarded by the national media as
one of the country’s most prominent media experts, Michael
Levine has appeared on virtually every major national TV and
radio show as a contributing media expert. His frequent appearances
on TV include The Today Show, Nightline, Good Morning America,
CNN, Fox News, ABC News, MSNBC, PBS, and many more. Additionally,
Mr. Levine appears regularly on radio both nationally and
locally. His quotes frequent many major print media ranging from
Time Magazine, The Los Angeles Times, Newsweek, The New York
Times, U.S.A Today, People Magazine, and beyond.
AUTHOR: Michael Levine is the author of 19
books, with his most recent titled, “Broken Windows, Broken
Business” (Warner Books) www.BrokenWindows.com. His
previous book “Guerrilla P.R.” (Harper Collins) is
the most widely used introduction to P.R. book in the world, and
his books have been translated into six (6) languages.
PUBLISHER: Michael Levine is the creator of the
LBN E-Lert (Levine Breaking News) www.LBNElert.com, one of the
world’s premier online newsletters, feeding the latest
insider breaking news to over 360,000 readers in all 50 of the
United States and 22 foreign countries including China, India,
Japan, Australia, Russia, England, Israel, Germany, South Africa,
Mexico, Canada and Korea.
WRITER: In addition to book writing, Michael
Levine has written numerous articles for many prestigious
magazines and newspapers including Psychology Today, The New York
Times, The Los Angeles Times, The Wall Street Journal, U.S.A
Today, and Reader’s Digest among many others.
SPEAKER: Top universities (Harvard, Oxford,
UCLA, etc.), major national companies including
Nordstrom’s, and international corporations have frequently
invited Mr. Levine to speak on his unique experiences working at
the highest level of Hollywood for over two decades.
CHARITY: The principal charity focus of Michael
Levine’s life is his work to encourage self-education
www.TheLevineMedal.org. As a
self-educated man himself (only six months of college) and
self-employed since the age of 18, Michael Levine works to
inspire others to self-educate. In addition, Mr. Levine has given
of himself to society by speaking at numerous unique locations
for free, including seminars to aspirants in the entertainment
industry, men’s and women’s prisons, and homeless
shelters.
We are honored to feature here part two of our exclusive interview
with Michael Levine, the power behind the stars. If you have not
yet read Part One, be sure to do so here
now first.
Bruce Edwin - The Hollywood Sentinel: I read
you were friends with and represented Dr Joyce Brothers...
Michael Levine: I did, represented her in my
early days of my career, and I think she's a very interesting
teacher of psychology.
Bruce Edwin: You mention some fascinating
stories in Guerilla P.R., which is a book any one should read by
the way, whether they choose to get P.R. or work in the
entertainment field or not; It’s just a fascinating
read...
Michael Levine: The idea with Guerilla P.R. is
with little or no money you can get the same results as fortune
500 companies If you know what you're doing and you learn how to
be creative. Guerilla P.R. teaches us that any one can do it. Any
one can get vast media attention.
Bruce Edwin: That’s amazing. I'm curious,
you mention in the Guerilla P.R. book some of your influences
which are interesting to find out. Obviously, with what you do, it
requires a great deal of creative writing and inspiration, how do
you get your self in that creative mindset to come up with these
great ideas for publicity, and to write creatively?
Michael Levine: Well one of the things I do is I
walk around the planet all the time with this bloody dictaphone,
and I'm writing down ideas all the time.
Bruce Edwin: Wow.
Michael Levine: And then I take the ideas at
later dates, and try to string them together, kind of like pearls
in a necklace, Now one can figure out whether or not I've been
successful at that, but that is essentially what I do. I'm a
really curious guy, and I like interviewing people and learning
about how they live and think. So any way I pick up information
every where, I went to a play the other night and one of the
actors of the play, his line was "a family is a charity, run by
its sickest member." And that's kind of an interesting thing, if
we think of a family as a charity run by its sickest member,
that's kind of an interesting way of putting things...
Bruce Edwin: That is...
Michael Levine: And I will use that no doubt,
take it, adapt it, steal it in some way, so I can create
something, hopefully of greater value.
Bruce Edwin: That’s brilliant...
Continued on next
page.
www.LCOonline.com
www.MichaelLevineWebsite.com
www.LBNELERT.com